Presenting the 2008 Platinum Team Award at the MSED Gala is Andy Chapelle from Crain's Detroit Business. Receiving recognition on behalf of Dow Automotive are IMPAXX foam marketing team members Todd Wodzinski, Doug Shewchuk, Phil Filiccia and Mick Heckert.

The Dow Automotive IMPAXX foam team was recognized for their unique approach to reaching customers -- automotive safety engineers – via a technical partnership with NASCAR for its safety-focused Car of Tomorrow. Chosen by NASCAR from a field of over 200 different materials, only IMPAXX foam offered the energy absorption, light weight and cost advantages that were needed to benefit this high-performance application.

“The awareness generated by NASCAR’s specification of IMPAXX foam has resulted in many OEM trials,” said Doug Shewchuk, Global Market Manager for Energy Management for Dow Automotive. “While planning the product launch, the Dow Automotive IMPAXX foam team sought a high-performance, high visibility outlet where we could prove to our customers, and their customers, how well the product could work.”

As a new product, IMPAXX foam has also won several highly coveted industry awards, including the 2007 Professional Motorsport World Expo Award for “Safety Innovation of the Year,” the R&D Magazine award for being one of the most technically significant products in 2007, and the 2008 Automotive News PACE Award.

Each year, MSED honors sales and marketing professionals, individuals and teams, with its Platinum Awards. Nominees are evaluated by a panel of MSED judges based on their 2007 achievements in increasing or maintaining sales, using creative problem-solving methods, reaching or exceeding company goals and impacting a business or industry.

“We are looking for individuals or teams whose marketing and/or sales initiatives moved the needle and had a positive impact on their company’s bottom line,” said Dave Harries, chairman of the MSED Platinum Awards Committee. “What the Dow Automotive Team did with IMPAXX foam was a clear definition of what the Platinum Awards are all about.”

About Dow Automotive

Dow Automotive is a leading global provider of technology-driven solutions that meet consumer demands for vehicles that are safer, stronger, quieter, lighter, cleaner, more comfortable and stylish. The organization provides plastics, adhesives, glass bonding systems, sealants, emissions control technology, films, fluids and structural enhancement and acoustical management solutions to OEM, tier and aftermarket customers around the world. For additional information about Dow Automotive products, services, and application development centers, visit www.dowautomotive.com.

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