One of Dow Automotive’s latest interior innovations will equip the recently launched new Audi TT. The TT will be equipped with blow-molded seatbacks produced from PULSE™ 2200BG PC/ABS which provide both safety and weight benefits.

Seatbacks, traditionally made from steel, need to meet specific legal and OEM requirements regarding load performance and passenger protection. Dow Automotive’s plastic seatbacks meet strict European legislations such as ECE 17 luggage retention, as well as other globally mandated safety requirements and OEM specific needs like durability. Our blow-moulded seatbacks not only meet all safety criteria but also enable the Audi TT to achieve a weight reduction of 1.2 kg.  In addition this technology offers greater design freedom and improved seating comfort along with reduced tooling times.

The seatback was developed, tested and approved by Dow Automotive in cooperation with the interior design team from AUDI AG. Dow Automotive’s comprehensive material know-how and experience in simulation analysis was the foundation of this successful development. In addition to the seatback solution, Dow Automotive supplies PC/ABS and ABS for other interior applications on the Audi TT including: door and pillar trim, middle console and lower parts of the instrument panel.

This innovative technology, along with the application of ABS and PC/ABS materials, on the new Audi TT, demonstrates Dow Automotive’s commitment to the market and its customers as well as the Company’s ability to leverage not only its global R&D and testing facilities, but also the broad material portfolio of The Dow Chemical Company, to deliver solutions which respond to the growing demand of OEMs for cost-effective technologies.

About Dow Automotive

Dow Automotive is a leading global provider of technology-driven solutions that meet consumer demand for vehicles that are safer, stronger, quieter, lighter, cleaner, comfortable and stylish. The organization provides plastics, adhesives, glass bonding systems, sealants, emissions control technology, films, fluids and structural enhancement and acoustical management solutions to OEM, tier and aftermarket customers around the world. For additional information about Dow Automotive products, services, and application development centers, visit www.dowautomotive.com.

About Dow

Dow is a diversified chemical company that harnesses the power of innovation, science and technology to constantly improve what is essential to human progress. The Company offers a broad range of products and services to customers in more than 175 countries, helping them to provide everything from fresh water, food and pharmaceuticals to paints, packaging and personal care products. Built on a commitment to its principles of sustainability, Dow has annual sales of $49 billion and employs 43,000 people worldwide. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted.

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